It's time to upgrade your business and become more digitally aware.

4 top tips for small businesses looking to go digital

If you feel like you’re now in a good position to upgrade your business so it is more digitally aware and focused, you’ve come to the right place. Our quick guide offers you four tips to get with the programme.

Invest in tech

This makes for a great starting point because the more tech you invest, the easier it is to progress your digital transformation. It’ll also become the foundation of your enterprise, meaning it will be harder to fallback on outdated processes/approaches.

Instead of purchasing every bit of kit out there, consider what works best for you and go from there. Sometimes it will be a bit hit and miss, but if you start small and slowly build up your stock of hardware and software, you can better ensure its appropriateness.

Consider various initiatives that get your employees to buy into a digital makeover. These can include things like bring your own device (BYOD) and financial schemes that make it more affordable for staff to get their hands on new tech.

Produce content

Content is king these days. Not only does it increase the visibility of your business online - via search engines and through the power of social media - it also adds another layer of authority to your brand - as a reliable, informative and “on the pulse” publisher of engaging media.

Additionally, as a result of the above, it opens up your organisation to new and untapped audiences (as well as your typical buyers/service users who frequently use the web) meaning, through content, you can generate further business leads.

The content has to be effective though, which is achieved through ongoing and responsive strategies that build on past successes and pushes forward original, optimised and shareable media.

Get social

The 21st century version of Rene Descartes famous “I think, therefore I am” would read something along the lines of “I tweet, therefore I am”, “I Facebook, therefore I am” and, among others, “I Instagram, therefore I am”.

Social is, like content, a huge asset these days and an absolute for all businesses, small, medium or large. If you’re not on any platform, short of nothing, you are doing yourself a disservice.

While you should certainly sign up to every platform out there - it offers people a channel to get in touch with you - consider what works best for you and, moreover, put in place a plan as to how best to use social media on a regular basis.

Go paperless

If there is one thing holding back organisations in any given sector it is the persistence of paper. A great invention, of course, still very useful, but no longer needed quite as much as it once was.

Electronic workflows are the answer, achieved through the entire digitisation of previous, current and impending documents. Once online, businesses can benefit from a more productive, streamlined and easier way of working.

However, it is important to note that switching from paper to electronic is not that simple. It requires a buy-in from employees, a manifesto of intent and a change in culture. This can take time and effort but if you remain committed to the cause, it’ll eventually pay off.

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