Could going paperless improve your reputation among customers?

How could going paperless improve your business reputation?

Making the move to paperless can not only have benefits for an organisation's environmentally-friendly credentials, but also for its reputation among consumers.

Numerous reports have been released in recent years that show just how important firms' eco credentials are to customers, finding that people are much more willing to part with their money for goods or services if the business they are purchasing them from can prove their practices are green and sustainable.

One way that companies can show this is by taking advantage of the cloud and document scanning technologies to go 100 per cent paperless. Letting customers know that this has happened can help to change their opinions of a brand over the long term, making them more willing to continue their relationship with the organisation - meaning there could be financial benefits for the company as a result.

Sustainable = sales

A 2011 survey from Guardian News and Media (GNM) in association with YouGov led to the discovery that almost three-quarters (69 per cent) of adults in the UK are keen to shop in a more ethical and sustainable manner, wishing that such products were stocked more widely.

In addition, 84 per cent of respondents said they believed businesses should be penalised if they do not care for the environment, indicating that going paperless can dramatically change customers' perceptions of a business.

Furthermore, 86 per cent of survey participants reported that they were more likely to purchase goods or services from a company that gave back to society, highlighting just how many customers firms could be missing out on if they don't follow environmentally-friendly practices.

What the experts say

Amy Fenton, global leader of public development and sustainability at Nielsen, commented in 2014: "Consumers around the world are saying loud and clear that a brand's social purpose is among the factors that influence purchase decisions.

"This behaviour is on the rise and it provides opportunities for meaningful impact in our communities, in addition to helping to grow share for brands."

In fact, a global survey carried out by the organisation last year, involving 30,000 consumers across 60 countries, found that 36 per cent of people in Europe check items' packaging to see if they have been sustainably sourced before deciding whether or not to purchase them.

What's more, the survey results showed that millennials (people aged 21 to 34) were most likely to actively source products from businesses that showcased sustainable actions. In total, more than half (51 per cent) of people in this age group said they were willing to pay extra for goods or services from a firm with environmentally-friendly credentials.

Therefore, this suggests that organisations that take steps to adopt a paperless approach could see a boost to their reputation, and subsequently their sales and customer engagement levels.

Contact Storetec today to learn more about how the latest document scanning technologies can help your organisation make the move to paperless.

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