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Technology is radically transforming the very fabric of how we do things.

Think fast, act slow


Such is the pace of change in the world today to that you can often feel like you’re one step behind of the latest developments. You can even go so far as to say that the most ephemeral of pauses can leave you out of sync with the “update zeitgeist”. If you’re not switched on, then chances are you’re either trying to catch up or are fairly content with living in the “recent past”.

The latter is problematic from an organisation point of view because it can hold you back and/or have negative consequences. Technology, for the most part, is radically transforming the very fabric of how we do things and if you fail to acknowledge that, well, good luck with what it is you’re doing. The innovators will be speeding away, always eager to adapt, evolve and progress.

Some may consider this a tad bit excessive and while they are certainly right in that numerous traditions are timeless and dependable, you nevertheless have to move with the times if you want to stay relevant, competitive and profitable. Those reasons alone are compelling for embracing new ways of working.

The big talking point in the 21st century is going digital. It’s universal, applicable to all sectors and remarkably customisable. However, the take up of such new technologies has been haphazard. A lot of people still need to be persuaded, others argue that they appreciate the value it affords but have other priorities, while some say they simply don’t have the budget.

All, of course, are fair points but, even then, there is always a solution on offer and, although it is important to start make steps to modernising processes, it can be done in a gradual way. For example, let’s say you start with moving all your documents to the cloud and adopt an electronic workflow. Alone that is enough to give your enterprise a dramatic makeover.

And the positive offshoots of that specific change can be numerous. The culture of your workplace becomes a lot more fluid, your environmental impact is reduced, you find that you have more space to better utilise and productivity improves noticeably. Once you experience such benefits and notice it in terms of your bottom line, you’ll begin to appreciate how much of a good investment technology is.

The biggest, most successful and longstanding companies and their counterparts, the new and intrepid former startups - like Facebook and Netflix - get the need to be proactive in everything they do. Yes, certainly they have a decent business model in place with a product/service that is pretty hard to beat, but they acknowledge that sometimes that isn’t enough.

Why so? Well, chances are, just around the corner, there are numerous tech-savvy, creative enterprises that are unwilling to rest on their laurels. If you slip up, they’re going to take your crown away from you. They get that and, accordingly, are relentless to be the very best they can be.

It makes for a highly competitive world and if you’re not part of it, then you’re going to be missing out. You may not notice it, happy with your lot, but as the example we gave of going paperless suggests, the smallest changes can have the biggest impact.


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